Popular Section: Marketing Your Art

Do You Know What An “Artist Statement” Is?

One of the most confusing aspects of an artist statement is deciding what it is.

When I asked painter, Bob McMurray, if he had an old artist statement we could compare to the one he had just written, he said, “Not really. I wrote some things for a web site, but it’s not an artist statement. I’ve been thinking about writing one for ages, so I was primed and ready to go when I got your book.”

Imagine my surprise, when I finally surfed over, to find a perfectly coherent artist statement on the site. True, a few touch-ups and a stronger central theme would be a plus; and, what he had worked. So, why was this clear to me…

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The Lingo. Ringo. Bingo. of Social Media

When I first heard the words “social media,” I had 3 years of the smARTist Telesummit under my belt, had sold thousands of copies of my Writing The Artist Statement book, and coached dozens of private artist clients.

I barely had time to brush my teeth, much less prance around a “social” site with old high school classmates-who never gave me the time of day, way-back-when, in the first place.

I admit to a glop of self-righteousness:  I (oh, no, not I) wasn’t going to fall for this latest Internet hula hoop. I was going to stay focused on the business of serving artists. (See me, with my nose in the air?)

Then, marketing guru Adam Urbanski held a series of…

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Let there be light!

Years ago I became aware of how many times, upon meeting me for the first time, someone would ask, “Are you an artist?”

Now, let me be clear. I don’t flaunt orange hair and nose piercings. I don’t even wear flamboyant, artsy clothes. (Pretty, yes. Sometimes beautiful, yes. Just not what I would call “artsy,” which conjures up, in my mind, gorgeous handmade yummies.) And I certainly don’t turn up in torn jeans with paint all over them.

Nevertheless, that question – Are you an artist? – seems to travel everywhere I do. And it always makes me…

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The Power of Black

NOTE: This post, for those of you keeping up, is a re-post from last year. Why? Because, the problem isn’t going away and I’m the drumbeat in the lost artist jungle….

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Artists love black. Love, love, love it. It has class. It engages. It draws you in.

Black is classy. It fairly screams “high end.” It dominates and holds our attention. Let’s face it: black has power.

And for years and years and years it has been the color of choice to lay the crown jewels on, as the backdrop for a brochure, in framing… the list goes on.

But let me tell you the one place where everything black does, and stands for, works completely against you.

And against your…

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