Posts Tagged ‘social media’

Weekly smARTips: Kindred Spirits: Social Media & Artist Statements

Social Media and Artist Statements

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This week’s smARTip:

Kindred Spirits: Social Media & Artist Statements
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I’m not really a fan of the truism “nothing new under the sun” (one example being that there was no book about artist statements until I wrote it).

But I do find it curious that what’s at the heart of social media and artist statements is the same thing…

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The Lingo. Ringo. Bingo. of Social Media

When I first heard the words “social media,” I had 3 years of the smARTist Telesummit under my belt, had sold thousands of copies of my Writing The Artist Statement book, and coached dozens of private artist clients.

I barely had time to brush my teeth, much less prance around a “social” site with old high school classmates-who never gave me the time of day, way-back-when, in the first place.

I admit to a glop of self-righteousness:  I (oh, no, not I) wasn’t going to fall for this latest Internet hula hoop. I was going to stay focused on the business of serving artists. (See me, with my nose in the air?)

Then, marketing guru Adam Urbanski held a series of…

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Brave New Art World: Part 1

First, there was the website hurdle. And now, even though I run into artists all the time who either don’t have a website, or have a single page they haven’t updated in a couple of years, everyone understands websites are the norm.

“Home” isn’t a metaphor anymore.

Then blogs hit the Internet pay dirt. And as with websites, blog chaos reigned for a while: what were you suppose to write? Who was your audience: other artists or your hoped-for collectors? Were blogs worth the time and effort? How could you monetize them? Should you monetize them?

Right on the blog heels…

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Why Social Media Makes Me Crazy

When I first heard the words “social media,” I had 3 years of the smARTist Telesummit under my belt, had sold thousands of copies of my Writing The Artist Statement book, and coached dozens of private artist clients.

I barely had time to brush my teeth, much less prance around a “social” site with old high school classmates-who never gave me the time of day, way-back-when, in the first place.

I admit to a glop of self-righteousness:  I (oh, no, not I) wasn’t going to fall for this latest Internet hula hoop. I was going to stay focused on the business of serving artists. (See me, with my nose in the air?)

Then, marketing guru Adam Urbanski held a series of…

Keep reading

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Hello? Anybody out there with the blue bird?

Twitter can drive people to websites. Just put a URL in your tweet and there they go.

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Hypothetically.

Finding out whether or not they went is another matter.

If it’s your website you’re driving them to, you could use Google analytics to find out if your tweets bump your traffic up. (What? You don’t have Google analytics installed? It just takes pasting a little code into one of your pages and you really can’t afford to be without them. Go now. I beg you.)

But it takes 24 hours to get analytics data–and you can’t tell exactly when someone visited. So that alone won’t  help you know how effective your tweet was about your fabulous new show/sale/commission/medium/press coverage.

BudURL to the rescue. This nifty free service does two things at once:

1. It converts long URLs to short ones that take up fewer characters

2. It also tracks hits–and continuously updates them.

Post your tweet, then go back to your BudURL account page. Watch, in real time, as people hit the URL you posted.

This is pretty useful for a couple of reasons. You can…

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The Twitter Trinity

I confess: Twitter has totally seduced me. Without a phone booth in sight, I can switch into my Twitter cape and tights in the blink of an eye.

But it hasn’t always been this way.

Back in August of ’07, like many, many others, I thought Social Media was a huge waste of time. And I found it impossible to imagine why people I highly respected, like master coach and artist Molly Gordon, MCC, and Joan Stewart, kick-ass free publicity maven (both three-time presenters on the annual smARTist Telesummit), were bothering.

Then I was drawn into a free series of teleseminars on Social Media (yup, free gets me too!) and by the end I got it: the word social was a historical reference to the beginning of the Facebook phenomenon, when college students wanted to stay connected to friends.

But like all things web-related…

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Before Social Media was the “Artist Statement”

It’s easy to deride Artist Statements. I’ve done it myself countless times when they are pompous, self-congratulatory, or badly written and trite, trite, trite.

But like the About section of any website, where we click in the hopes of connecting with the human being behind the virtual page, an artist statement has only one purpose…

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Oxymoron: Social Sites & Your Privacy

 

The Superior Court of Fresno County, California ruled against a blogger,  Cynthia Moreno, whose family suffered (business loss, death threats, etc.) as a result of her blog entry on MySpace,”Ode to Coalinga,” where she criticized the city of Coalinga and its residents.

Her blog post had been harvested off the Internet and reprinted in the local paper. Ms. Moreno…

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Marketing: Is it Promotion? Or Connection?

In the old days it was location, location, location.

Now, it’s attitude, attitude, attitude.

We know this is true, especially as social media marketing takes over the traditional way of doing business.

I mean, it’s always been true that our attitude…

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Facebook – Should You?

After spending the last five months figuring out this Social Media thing, getting set up on Facebook, finding an expert for smARTist Telesummit 2009, and encouraging artists to jump into this vast and ever expanding ocean, the predictably unpredictable  world of all things online has thrown me, and you, not just a curve ball, but…

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