Log off & Produce
For gallery owners (and other people who sell things), a steady supply is essential. Empty gallery walls are as inconceivable as empty shelves in a supermarket.
So it stands to reason that gallery owners love artists who consistently produce.
Figuring out how to jumpstart sluggish production schedules is an important career-boosting move for emerging and established artists alike. Start by noticing what you’re doing when you’re not making art.
Some activities are essential: sleeping, eating, playing, loving, and occasionally cleaning out the back seat of the car, come to mind.
But when you look at some of the non-essential activities-yikes.
At this moment, you’re looking right at one of the biggest time sinks—your computer. Do you know how long it actually takes to write a thoughtful email?
And the line between career-boosting computer time and a big black hole is a single click wide. Posting pictures of new art on Facebook is one thing; looking at 73 pictures of your niece’s sorority sisters is entirely different.
Three tips to tame this technological time sink (unless you are working digitally, of course):
1. Consider putting your desktop computer away from your studio space. If you have a laptop, don’t take it into your studio, unless you are actually using it for art or productive downtime away from making art. If you have a smartphone, ditto (or turn off the web functions). Use your studio time for art.
2. Create a weekly schedule for everything that needs your attention on the computer, and then pay attention to how well you are sticking to it. If you are not, then you need to align your schedule with your natural workflow—not the other way around.
3. Put a timer by your computer. Decide in advance what you’re going to accomplish and how long it will take. If the project is longer than 20 min, break it up. Forty minutes is the most that brains will stay on a left-brain task, so set the timer and when it dings, log off. Then go fulfill the dreams of your collectors.
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How do you handle goal setting?
I’d love to hear about it….
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If you liked this blog post, find out what Jonathan Talbot (he’s produced 35,000 pieces of artwork!) had to say about passion and your art business at the smARTist Telesummit 2010. Check it out.











