Posts Tagged ‘Jack White’

Part 2 – Buying Art: Can We Return to the Good Old Days?

by smARTist Speaker, Jack White

Check out my next two, short stories and start reinventing how you sell art today.

Story 1 – Stone Cold Creamery Sells Excitement. Ice Cream is the cherry on top!

I recently read a small book by Seth Godin, All Marketers Are Liar. Seth tells a great story of Stone Cold Creamery. The company started in Phoenix and now is in forty-six states. Stone Cold charges seven to ten times more than you would pay for Blue Bell ice cream at your local 7-11.

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Part I – Buying Art: Can We Return to the Good Old Days?

by smARTist Speaker, Jack White

Thirty-five years ago, I gave a client an exciting experience he never forgot. In return, years later, he lobbied for me to become an Honoree Admiral in the Texas Navy. (I commissioned on the USS Lexington.)  I gave my collector a “Highlighter Day” in the ‘70s, and he repaid me for that exciting buying experience with Governor Perry making my commission official with his signature.

In the past four decades I’ve seen a lot of changes in the art market; however none as radical as the years following 9-11. People are now ambling through outdoor shows and galleries in a zombie daze. 40% of the Carmel Galleries closed within six months after 9-11. Scores of artists gave up their careers.

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