Galleries: Friend or Foe?
One of the burning questions, for a large number of artists, is, Are galleries worth their 50% cut?
One way to look at this is a simple check list of what the gallery is going to do for you, in an ideal relationship:
- Pay for the space to show your work, and all the attending overhead costs:
–Rent for a good location
–Heat/light/insurance/decor/administrative costs/staff
–Advertising
–Exhibition costs: display, brochures, ads, opening night expenses, etc.
- Create lasting relationships with buyers and collectors for your work
And yes, you could…
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