NOTE: This post, for those of you keeping up, is a re-post from last year. Why? Because, the problem isn’t going away and I’m the drumbeat in the lost artist jungle….

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Artists love black. Love, love, love it. It has class. It engages. It draws you in.

Black is classy. It fairly screams “high end.” It dominates and holds our attention. Let’s face it: black has power.

And for years and years and years it has been the color of choice to lay the crown jewels on, as the backdrop for a brochure, in framing… the list goes on.

But let me tell you the one place where everything black does, and stands for, works completely against you.

And against your…

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Twitter can drive people to websites. Just put a URL in your tweet and there they go.

Hypothetically.

Finding out whether or not they went is another matter.

If it’s your website you’re driving them to, you could use Google analytics to find out if your tweets bump your traffic up. (What? You don’t have Google analytics installed? It just takes pasting a little code into one of your pages and you really can’t afford to be without them. Go now. I beg you.)

But it takes 24 hours to get analytics data–and you can’t tell exactly when someone visited. So that alone won’t  help you know how effective your tweet was about your fabulous new show/sale/commission/medium/press coverage.

BudURL to the rescue. This nifty free service does two things at once:

1. It converts long URLs to short ones that take up fewer characters

2. It also tracks hits–and continuously updates them.

Post your tweet, then go back to your BudURL account page. Watch, in real time, as people hit the URL you posted.

This is pretty useful for a couple of reasons. You can…

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