Posts Tagged ‘art marketing’

What Is The Value of Your Art?

What Is The Value of Your Art

I’ve been holding a lot of one-on-one, in depth conversations with artists who know they have hit a mud flat and are spinning their wheels.

Within the first hour of our conversation, something clicks into place – an insight they didn’t have before.

Suddenly, a light is shining on what had been in shadows before our call, and the artist can feel something opening up inside, expanding into the pathways for the dream, which they have always longed for, to be realized.

At this point, artists usually ask how much the mentoring /coaching service is going to cost.

And for some of these artists, often the ones who are hurting the most, the value of what they have just experienced, and know they will continue to experience if they work with me, gets strangled in the net of price.

In one moment, the precious, incalculable value of their insights become tangled up in lines of scarcity and fear, and then falls over a cliff, disappearing from view.

Sometimes artists can grab a hold of the lifeline I throw them, so they climb back up and see the vista that is always there, waiting for them.

Other times, the conditioning and hooks around money sink the dream—as it has for these artists from time immemorial.

What, you may wonder – as I have – has really happened here?

Keep reading

15 Comments

Is Marketing Passé for Visual Artists?

is art marketing passe for visual artists

I have come to the startling conclusion that marketing is passé for visual fine artists.

That the whole concept of marketing in the art world has spiraled into a paint-by-numbers campaign with everyone trying to figure out the right formula.

There’s one set of rules for the 1% of the art world – the snob-filled, high-end world of auction houses and galleries where price lists are taboo – and another set of rules for the 99% of the art world – the artists who fill up the thousands and thousands of private galleries, art fairs, and museums sprinkled all around the globe.

The 1% crowd has no need for being approached through marketing. Their collectors are already captivated by their own lust for status, and catered to through strategies reserved for luxury and an overflowing bank account.

That leaves the 99% wondering how to sell their art while secretly yearning

Keep reading

1 Comment

Inside a barrel or watching the waves crash in?

Taking the month of August off, like they do in Europe, has totally changed my idea of “context.” Suddenly things I wasn’t even aware of are popping into view.

Like posts that are ready to come back around for a second reading.
From now until I return in Sept, I’ll be dishing up yummy leftovers.

Enjoy!

******

Once upon a time, an artist I was working with spent a long time priming and polishing her artist statement for a very serious studio exhibition she was planning in Boston.

She had been working for over a year on a series of oil paintings that had taken her in new directions, and she was attending to every detail of the exhibit with loving care.

Her large, abstract work was engaging on its own. But when you got a chance to read about her process and her thoughts as she painted, the work took on an even larger presence.

Part of my job was to coach her on how to present her artist statement so it reflected the same attention to detail that her art did.

But, as the saying goes…you can lead a horse to water…

Keep reading

1 Comment

Lemonade or Art?

"Unsung Artist" by Joyce Wycoff

What does a book about death and loss have to do with knowing how to market our art? There is a connection, but I have to back up a bit…

Keep reading

3 Comments