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A Geometry Lesson for Selling Your Art

If you’ve been following my latest smARTips, I’ve been making the case that no side of the Art-Selling Equilateral Triangle can be left out.you_yourart_youraudience3

When learning how to sell your art successfully, there are 3 sides to consider equally.

1 -> You
2 -> Your Art
3 -> Your Audience

In experiential reality, of course, these three sides are always intertwined. We tease them out to make a point (or a few points).

What’s important here is that it’s the alignment…

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Stories From the “Sell My Art Diary”

dear diary_Stories From the Sell My Art Diary

Here’s my favorite “selling art” story, from one of my private clients. I’ll call her Marlene.

When Marlene first came to me, she was a prolific painter with a gaggle of galleries swirling about her, and sales pouring in the front door—all at the point our economy was thrashing about.

Her artistic fingerprint was undeniable. Her website needed some cleaning up, but most of her art career house was in pretty good order (though I can always find ways to dust and organize if you let me :-)

What was bugging Marlene the most was unease around her gallery relationships and wanting a way to understand who to say yes to and who to say no to (and why).

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My “Hate to Sell” Turnaround

My Hate to Sell Turnaround - to sell or not to sell

When I was fourteen and starting my first business (designing biz cards and a brochure made me life-long friends with the local printer who had never had a teen for a customer before), I loved selling.

And my customers loved buying.

I understood that what I was offering was needed and wanted and appreciated. And that being paid made me

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Competition + The Arts = (fill in the blank)

competition and the arts

I don’t know why this idea persists that competition and the arts are odd bed sisters. But it does.

I know that for years, competition had so much sport’s testosterone slathered over it that I cringed just to hear the word.

Then one time, when I made sure I got to a local potter’s studio right when she opened (I had a hankering for this lovely, tiny bowl that was actually a small nesting bird), my friends who were meeting me there “accused” me of being highly competitive because I got the bowl and about 3 other items that simply called to me.

Well, blown me down! If you never!

If I’d been asked to list ten-thousand adjectives about myself,  competitive would have never showed up.

I didn’t play sports. Didn’t enter contests. Never felt elated when I got a better test score than someone else, or a better grade in school.

And yet, there I was clearly getting a head start so I’d have first dibs at the potter’s studio.

Of course, that time the competitive label came with a derogatory implication that somehow what I’d done was unfriendly. I remember the sting of feeling emotionally ostracized the rest of the day – but not to the point of giving up my bird bowl!

In re-imagining this distant past, I realize I also had another emotion that…

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Art Consultants: Are They Part of Your Mix?

gormanFor a lot of you, Geoffrey Gorman needs no introduction. Besides co-hosting the Art Career Mentor Program with me, Geoffrey has a long history of coaching other artists (but, alas, no more as he’s now devoted to full time art making!)

Over the years, Geoffrey has learned a thing or two about art consultants and agreed to share his latest outreach here on the smARTist Career Blog.

Without further ado, hereeeeeeeeeee’s Geoffrey!

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