Popular Section: The Business of Art

The Lingo. Ringo. Bingo. of Social Media

When I first heard the words “social media,” I had 3 years of the smARTist Telesummit under my belt, had sold thousands of copies of my Writing The Artist Statement book, and coached dozens of private artist clients.

I barely had time to brush my teeth, much less prance around a “social” site with old high school classmates-who never gave me the time of day, way-back-when, in the first place.

I admit to a glop of self-righteousness:  I (oh, no, not I) wasn’t going to fall for this latest Internet hula hoop. I was going to stay focused on the business of serving artists. (See me, with my nose in the air?)

Then, marketing guru Adam Urbanski held a series of…

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The Power of Black

NOTE: This post, for those of you keeping up, is a re-post from last year. Why? Because, the problem isn’t going away and I’m the drumbeat in the lost artist jungle….

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Artists love black. Love, love, love it. It has class. It engages. It draws you in.

Black is classy. It fairly screams “high end.” It dominates and holds our attention. Let’s face it: black has power.

And for years and years and years it has been the color of choice to lay the crown jewels on, as the backdrop for a brochure, in framing… the list goes on.

But let me tell you the one place where everything black does, and stands for, works completely against you.

And against your…

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The NEW Professional: Part 1 of 3

Professional used to have an allure of conservative confidence instantly recognizable by the dark blue suit, skirt just below the knees, the sensible heels, perhaps pearl earrings and a thin chain of gold peeking beneath a scarf.

It was warm but reserved, attentive but distant, confident and quietly cagey. (I think it was called getting “the upper hand.”)

Then virtual reality came along and…

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SOFA, Red Dots, and Artist Statements

Geoffrey Gorman's "Creatures of Curiosity"

I spent a grand spring day at SOFA NY (it poured!), hobnobbing around with Geoffrey Gorman, attending a lecture by Michael Petry, the director of MOCA London on his new book The Art of Not Making, and touring all the gorgeous artwork in the two dozen gallery booths. This was a high end New York show with a clientele to match.

But for the life of me, I couldn’t keep my coaching hat off (drives my family nuts too). It was the very first booth I stepped into–because there were these stunning glass sculptures of Martin Rosol’s that simply took my breath away; I loved the clean, geometric lines, just my cup of tea–and of course I wanted to…

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New York City Art Fair-Is It Right For Your Art?

I have a lot of material in my smARTist library, but until this  year, Art Fairs were not high on my list.

All that changed when I met Richard Rothbard – artist, gallery owner, and art fair producer – at a CODA conference in Savannah, GA, where I was speaking this last spring.

Besides hosting CODA Conference attendees at his Savannah Gallery, Richard treated me to a very non-Southern meal of fantastic sushi and brought me on board for his Contemporary Art Fair NYC, a sister show to his American Craft Fair NYC.

I was fascinated by Richard’s enthusiasm for bringing artists to NYC at a price they could afford – since most high-end venue Art Fairs are truly exorbitant. But more than that, it occurred to me that Richard was carrying around a wealth of information on Art Fairs.

I realized, in short order, that no one had thought to…

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Stumbling Around In The Dark

One reason I know so darn much about running a business as a solopreneur is I’ve been doing it for over 20 years.

And what amazes me, what never changes, is that the learning curve is always ahead of me. I used to think there was a catch-up point, and I’d race for it. Took a while for me to notice that each time I got close, the curve simply…

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On The Road Again

Hawaii the First Time

Hawaii the First Time

This has been a shake-up, wake-up year for me, your normally stay-at-home-in-my-Internet-Ivory-Tower kinda gal. Oh, sure, I might wander up to Maine, or down to New York City – once in a while. But 4 trips in 4 months that all started with getting on a plane?

In the first place, I’m an introvert – which means I’m pretty darn happy toddling around in my own space, frolicking with the fairies and elves of my endless Idea Machine. It’s why I prefer being online and on the phone to, say, a keynote address where my body is in front of a bunch of other bodies – being alone keeps the external stimulation to a minimum so I can access, and cough up ideas like the smARTist Telesummit, or write books like Writing The Artist Statement.

However, something dramatically changed at…

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The Black Trance

NOTE: This post, for those of you keeping up, is a re-post from last year. Why? Because, the problem isn’t going away and I’m the drumbeat in the lost artist jungle….

——————–

Artists love black. Love, love, love it. It has class. It engages. It draws you in.

Black is classy. It fairly screams “high end.” It dominates and holds our attention. Let’s face it: black has power.

And for years and years and years it has been the color of choice to lay the crown jewels on, as the backdrop for a brochure, in framing… the list goes on.

But let me tell you the one place where everything black does, and stands for, works completely against you.

And against your…

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What Is An Artist Statement Anyway?

bookWhen you’ve read as many truly awful artist statements as I have, it begins to dawn on you that maybe, just maybe, the problem is at the very beginning: what the heck is it?

Here are 5 simple characteristics:

1. The Sticky Factor: An effective statement creates a personal connection to the artwork and stimulates our human thirst for “story.” This, in turn, triggers…

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FREE Art Career Resources

Have you taken advantage of the FREE Art Career Resources being posted?

Here’s what you get. Remember, I’ll be adding to this list until May 19th:

  • #1 – Find Out Exactly How Geoffrey Gorman Became Such A Successful Artist –with my first release of our interview for my brand-new, “Successful Artist Series” of podcasts.
  • #2 – Have People Dying To Know Even More About Your Art With This Simple Sentence with my digital worksheet on “How To Write A Descriptive Sentence of Your Art”
  • #3 Will be posted on Sunday, May 16th.

For more information and to grab yours today visit:

http://smartist.com/exclusives/resources/

Remember to check back through May 19th for the next FREE Art Career Resource.

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I Turned My Career Around!

Four time, returning smARTist Alumni, Amadea Bailey, tells us exactly why she keeps coming back!

Is your art career sitting on the fence because you are?

Register for the smARTist Telesummit 2010. (It starts in 2 days!)

Your art career will thank you—and that’s a promise!

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Business, Bread, & Bitters

I’ve been talking to a lot of artists lately in a series of strategy sessions, and I’m watching a pattern replicate itself like an out-of-control virus.

I’ve come to call it the Business Bitters–that mouth puckering contrast to the sweet taste of creative flow.

The story is simple and timeless: artist paints or sculpts or weaves or throws or composes, experiencing a kind of…

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Registered Trademark: What’s the Rush?

For two years now, I’ve had the illustrious Attorney DuBoff as an expert legal presenter at my professional art career conference, the smARTist Telesummit.

Not only can Attorney DuBoff hand you legalese in plain English, turns out that, as a young attorney with a yen for the arts in a firm that suddenly had a high profile artist client, he is the person who created the concept of Art Law as a field unto itself. (Amazing, isn’t it, to think someone could actually create a field of endeavor.) His book Art Law in a Nutshell is a classic.

When Facebook started getting in all our faces with changes that threatened protection of our images and brands, Attorney DuBoff was the first person …

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Ask For What You Want

There are three reasons I’ve seen for why artists won’t ask for what they want:

1. They already expect rejection, so why waste the time.

2. They think asking is a kind of weakness; a lessing of individuality.

3. In some well-hidden corner of self, they secretly believe…

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Business Plans. Right Brains. Artists. Whaaaaa?

 

It’s not unusual for me to hear the following artist lamentation:

“I love what I do. I could spend weeks in my studio and never miss the outside world. When I do come out, I have to face a mess of bills, call back an old collector I know, order supplies, figure out how to update my website, and I begin to feel like this other reality is crushing me. I don’t even know where to begin. Can you give me any suggestions?” 

I understand this plight all too well. It’s like trying to get somewhere when you haven’t even figured out a destination, so you just keep driving around hoping some street corner of recognition will spontaneously pop into view.

In truth, though, business is no different than…

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