I have come to the startling conclusion that marketing is passé for visual fine artists.
That the whole concept of marketing in the art world has spiraled into a paint-by-numbers campaign with everyone trying to figure out the right formula.
There’s one set of rules for the 1% of the art world – the snob-filled, high-end world of auction houses and galleries where price lists are taboo – and another set of rules for the 99% of the art world – the artists who fill up the thousands and thousands of private galleries, art fairs, and museums sprinkled all around the globe.
The 1% crowd has no need for being approached through marketing. Their collectors are already captivated by their own lust for status, and catered to through strategies reserved for luxury and an overflowing bank account.
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