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After a Sale, Go Slow

by smARTist Speaker,  Alyson B. Stanfield

Don’t overwhelm your art buyers with a lot of stuff and promotional material at the time of sale. Why?

Because you want to save items for future mailings – “touches” for your collectors. You’ll need to follow up regularly in order to keep your name in front of people.

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Part 2 – Buying Art: Can We Return to the Good Old Days?

by smARTist Speaker, Jack White

Check out my next two, short stories and start reinventing how you sell art today.

Story 1 – Stone Cold Creamery Sells Excitement. Ice Cream is the cherry on top!

I recently read a small book by Seth Godin, All Marketers Are Liar. Seth tells a great story of Stone Cold Creamery. The company started in Phoenix and now is in forty-six states. Stone Cold charges seven to ten times more than you would pay for Blue Bell ice cream at your local 7-11.

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Part I – Buying Art: Can We Return to the Good Old Days?

by smARTist Speaker, Jack White

Thirty-five years ago, I gave a client an exciting experience he never forgot. In return, years later, he lobbied for me to become an Honoree Admiral in the Texas Navy. (I commissioned on the USS Lexington.)  I gave my collector a “Highlighter Day” in the ‘70s, and he repaid me for that exciting buying experience with Governor Perry making my commission official with his signature.

In the past four decades I’ve seen a lot of changes in the art market; however none as radical as the years following 9-11. People are now ambling through outdoor shows and galleries in a zombie daze. 40% of the Carmel Galleries closed within six months after 9-11. Scores of artists gave up their careers.

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Return of the King. Return of the Queen.

by smARTist speaker, Eden Maxwell

You are making art, and you feel that your creations should support you. Is this a reasonable demand, or not? Didanyone guarantee this financial arrangement?

Let’s look and dig deep. Having your art exhibited and acquired by collectors adds up to prestige and money. But, what if this is not happening? Having or knowing your philosophy will make the difference between a sense of fulfillment and a sense of failure.

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