I’ve been holding a lot of one-on-one, in depth conversations with artists who know they have hit a mud flat and are spinning their wheels.
Within the first hour of our conversation, something clicks into place – an insight they didn’t have before.
Suddenly, a light is shining on what had been in shadows before our call, and the artist can feel something opening up inside, expanding into the pathways for the dream, which they have always longed for, to be realized.
At this point, artists usually ask how much the mentoring /coaching service is going to cost.
And for some of these artists, often the ones who are hurting the most, the value of what they have just experienced, and know they will continue to experience if they work with me, gets strangled in the net of price.
In one moment, the precious, incalculable value of their insights become tangled up in lines of scarcity and fear, and then falls over a cliff, disappearing from view.
Sometimes artists can grab a hold of the lifeline I throw them, so they climb back up and see the vista that is always there, waiting for them.
Other times, the conditioning and hooks around money sink the dream—as it has for these artists from time immemorial.
What, you may wonder – as I have – has really happened here?
A Bit of History
Years ago, when I decided that I wanted a doctorate in Creative Behavior and Human Development, I was a single, divorced mother with two teenage daughters and zero support from their father.
I did not arrive on planet Earth with a silver spoon in my mouth either. My extended family was tiny, one mother and stepfather, and they had their hands full keeping up with their own modest bills.
Making it at any level was all on me.
In many ways, going to graduate school was a pipe dream, financially impossible.
The sensible thing would have been to look for a job and defer my dream.
Only that wasn’t an option I was willing to consider because once the graduate school bug bit me, I was moving mountains.
With three, part time jobs, driving an ancient car, never eating out or taking vacations, – and all state-funded programs for single mothers suspended – I made sure my daughters were taken care of and I bolted through the Creativity doctoral program in four and a half years.
Yes, I came out with student loans and credit card debt. But the really, really good news is what I had already calculated: that the value of what I was getting was worth far more than the price.
I was laying the foundation for everything that was to come later: my book on artist statements, the first ever, professional development conference for visual artists, the smARTist Telesummits, and one of only a handful of art career coaching mentors in the world (and the only one who works with consciousness healing and transformation).
But…I could not have realized the dream of having my doctorate if I had not understood that…
The Price of Anything is Not Its Value
When an artist comes to me because they are discouraged with a lack of art sales, the last thing they realize is how they have collapsed price and value into one thing.
Price is a dollar amount, a number, calculated from the practical domains of cost, time, and experience/reputation.
Value is the benefit your customer or collector receives from your artwork irrespective of its price.
Price is the cost. Value is the gift.
Guaranteed, whenever price is considered over value, you lose.
This is true whether you are considering investing in moving your art career forward and getting out of the mud flats, or selling your art.
If all you can offer your artience is a price, because you have failed to think through the value, selling your art will be an uphill struggle.
If you are one of the rare artists who has done the work of understanding the value of your art, please comment here and tell me what you have discovered.
My new Manifesto For Visual Fine Artists is all about making sure you have the tools you need to begin uncovering the true value of your work.
The Entire Manifesto Is Ready For You
My plan is to use this Sunday Series of Blog Posts to tease out sections of the manifesto and illuminate, ruminate, and expand, but I can’t do this alone.
I need my intrepid artists, the ones who find a resonance with exploring how we can all step so fully into our own creative flow that the collective consciousness of humanity also wakes up and steps into its collective creative flow.
If you would like a copy of the entire Manifesto For Visual Fine Artists, click here.
I want to hear … no, I need to hear about the principles you believe will take you closer and closer to the visionary summit of the truth and power in your art.
So, please… comment here and tell me, what is the value of your art?
The Next Step
I have been coaching visual artists on their career path to Visionary Affluence since 2004.
That’s the ten-year minimum it takes to master any skill—not to say I’ve actually mastered anything. Just letting you know I have logged the 10,000 hours it takes to run fast enough, flap your wings hard enough, and leap high enough to discover whether or not you can fly.
And what I can tell you is how remarkable the view is from 10,000 hours above the creative landscape. I can spot enclaves of my artists as they sit ‘round mythical campfires at different levels of the Mt. Olympus climb to their dreams.
Leaning into the smell of a wood fire, these artists – intrepid visionaries every one – share their experiences with each other. A hawk cries out and circles overhead as the mountain range frames a bold streak of sunset sky deepening to blood red.
I invite you to join your fellow artists, and me, under the emerging stars of your own visions, where the expansive beauty of the horizon calls out, the fire is warm, and the truth of your heart is irresistible!
Your Truth – Your Power – Your Art
And I’ll keep you posted on the exciting new events, webinars, trainings, books, and successful artist interviews I’m mapping out as we climb this dream summit together.