Is Marketing Passé for Visual Artists?

is art marketing passe for visual artists

I have come to the startling conclusion that marketing is passé for visual fine artists.

That the whole concept of marketing in the art world has spiraled into a paint-by-numbers campaign with everyone trying to figure out the right formula.

There’s one set of rules for the 1% of the art world – the snob-filled, high-end world of auction houses and galleries where price lists are taboo – and another set of rules for the 99% of the art world – the artists who fill up the thousands and thousands of private galleries, art fairs, and museums sprinkled all around the globe.

The 1% crowd has no need for being approached through marketing. Their collectors are already captivated by their own lust for status, and catered to through strategies reserved for luxury and an overflowing bank account.

That leaves the 99% wondering how to sell their art while secretly yearning to enter the ranks of the 1%.

So, What’s An Artist To Do?

What if we just threw out the entire concept of marketing – just heaved it overboard? Let it decompose from exposure to sunlight, seawater, and fresh air.

Do I hear a rolling sigh of relief wash over the seven continents?

(Quickly followed by rising blood pressure and palpitating hearts?)

Is there a blink of an opening in the crack of possibilities – that maybe, just maybe you can make your art and sell your art within a new paradigm that allows for heart-centered alignment with creative aliveness?

If I’m Tired, My Guess is That You Are Too

Yes, it’s true. I am sick and tired of playing the marketing game, of working day in and day out to figure out how to engage, present, and ultimately win a sale through marketing strategies.

I’ve been pretending that because I’m a pretty smart cookie, and because I have gifts alongside a desire to serve the creative forces of life, that if I could just get all the puzzle pieces together in the right order, cash flow would magically appear. (Sound familiar?)

And while this may work for others, it is not working for me—and I don’t mean financially. I mean it’s not working from that deep center of self and soul where stillness holds all potential within a heart-centered lotus of creative power.

If Marketing Grows Cold and Stale, What Then?

I’m not advocating that you and I don’t sell what we so lovingly create and want to share with others.

What I’m suggesting is that we step into a new paradigm, one which is actually as old as the hills (maybe older), where the artist, the art, and the people who want the art support and honor each other’s aliveness in an infinity spiral of priceless, promising, and prosperous relationships where everyone benefits.

There’s Only One Problem

Online, the word relationship is fast becoming a buzzword, and artists seem to be instinctively wary of crowd gathering.

Sad when a word gets co-opted by careless overuse. And especially this one – relationship – because it’s so clear and direct.

Here are some other words offering us different flavors of relationship:

Association

Connection

Correlation

Affiliation

Rapport

Bond

Liaison

However, I can’t find another word that opens the sell-your-art door as wide as relationship does.

So, for now, let’s roll with it.

If you have nurtured a relationship into a sale without feeling as if you were marketing your art, I would love to hear that story in the comments.

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My new Manifesto For Visual Fine Artists is all about making sure you have the tools you need to discover whatever puppet strings are operating behind the scenes in your art career that are keeping you from the full satisfaction of success.

The Entire Manifesto Is Ready For You

My plan is to use this Sunday Series of Blog Posts to tease out sections of the manifesto and illuminate, ruminate, and expand, but I can’t do this alone.

I need my intrepid artists, the ones who find a resonance with exploring how we can all step so fully into our own creative flow that the collective consciousness of humanity also wakes up and steps into its collective creative flow.

If you would like a copy of the entire Manifesto For Visual Fine Artists, click here.

I want to hear … no, I need to hear about the principles you believe will take you closer and closer to the visionary summit of the truth and power in your art.

So, please… Tell me….
The Next Step

I have been coaching visual artists on their career path to Visionary Affluence since 2004.

That’s the ten-year minimum it takes to master any skill—not to say I’ve actually mastered anything. Just letting you know I have logged the 10,000 hours it takes to run fast enough, flap your wings hard enough, and leap high enough to discover whether or not you can fly.

And what I can tell you is how remarkable the view is from 10,000 hours above the creative landscape.  I can spot enclaves of my artists as they sit ‘round mythical campfires at different levels of the Mt. Olympus climb to their dreams.

Leaning into the smell of a wood fire, these artists – intrepid visionaries every one – share their experiences with each other. A hawk cries out and circles overhead as the mountain range frames a bold streak of sunset sky deepening to blood red.

I invite you to join your fellow artists, and me, under the emerging stars of your own visions, where the expansive beauty of the horizon calls out, the fire is warm, and the truth of your heart is irresistible!

Your Truth – Your Power – Your Art

Click here to get your download.

And I’ll keep you posted on the exciting new events, webinars, trainings, books, and successful artist interviews I’m mapping out as we climb this dream summit together.

One Response to “Is Marketing Passé for Visual Artists?”

  1. Roughly 15 years ago, L and I established a relationship while working in the same office. Similar in age, life experience and interests. We took lunches, road trips, and antiquing adventures together. Even after our jobs and locations diverged, we are still in touch and still have a great bond of friendship.

    Eight years ago I took on a personal adventure in stained-glass (to work through the deaths of both parents), and began the process of designing a 5′ tall peacock figure which I intended to hang on a copper garden trellis (another of my creations). The bird actually took 3 years to complete as I did not work on it full-time.

    I kept my fans/friends/clients up to day with the different stages of progress as I have done with all my art. L would pop in randomly and ask questions about the glass, the processes, etc.

    One day I got a phone call from her (this was a year or so after she had come through a battle with cancer), and said: “I want to buy the bird.”

    I had never mentioned I was marketing it nor had I really even though much about selling i even though another friend, E, would take me and a piece of the work around to all her friends to impress them and share the story of the bird.

    Well, I calculated up the sale price and shocked myself at a final $1,200! I told L I would sell it to her for the cost of materials but she would not hear of it. I balked back at her that it was such a high price, I wanted her to consider a compromise.

    We compromised at $900 plus installation and round-trip air fair to half-way across the US, arrange for transport of the bird (mounted to a board and picked up by a friend of hers who was driving back to her town from a rally in D.C.), a lovely weekend visit and an afternoon “Meet the artist” Tea with her friends.

    Make good friends, share your enthusiasm and progress on new works, and good things happen!

    Below is the link to the finished product mounted on a faux window which hangs in front of L’s garden window. (photo on facebook):
    http://tinyurl.com/k58tgl7


    Randi Jean Veiberg
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    *”as long as you’re not finished, you can start all over again” – Joe Pug,
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