When learning how to sell your art successfully, there are 3 sides to consider equally.
1 -> You
2 -> Your Art
3 -> Your Audience
In experiential reality, of course, these three sides are always intertwined. We tease them out to make a point (or a few points).
What’s important here is that it’s the alignment…
of these 3 equal sides that also lines up the best possible sales.
The tricky part here is: equally, since each of you will be prone to giving one side or the other more weight.
In my last two smARTips, I talked about Side #1 and #2 – (You and Your Art)
But Side #3 -> Your Audience felt like an entire blog post.
And, yes, on the surface this seems to fly in the face of my equal weight point.
However, because I’ve worked with so many artists who misunderstand the essential relationship to their audience, who imagine that paying attention to their audience is the same as catering to a public opinion or approval, and this in turn leads to fears around compromised creativity, that in order to gain equal weight…
I’m going to step on the scales for a minute.
Without an audience, there is no show
True, there are those artists who create for their own pleasure alone. They are few and far between. The rest of us feel incomplete, or slightly dissatisfied if no one else sees our work.
Most artists have something to say, which implies there is someone else to hear it, see it, taste it, touch it.
I would argue that having an audience for your work is as essential as the work itself. And that for many of you having a buying audience is even more essential.
Besides the social animal fact of our human specie, we need each other as witnesses to our lives. And artists, who delve into the creative core of their hearts and souls, have an even deeper need of that witnessing.
Without your audience of potential buyers and collectors (or fans and admirers), there is a hollow space beneath the creative vision.
So, how does one begin to give equal weight to the Audience side of the Sell-Your-Art Equilateral Triangle?
Trust: the beginning of all great relationships
One of the things I love most about the Social Media revolution is that it has put the issue of trust right out front.
The whole point of friending and following is to build trust in relationships that cannot be dependent on geographical proximity. (I am not your next-door neighbor.)
Over time, tweeting and posting begins to reveal a personality that you either identify with or don’t. People expose their values, their preferences, and their positions. (And those who don’t will signal that maybe, just maybe you can’t trust them as much as you’d like to.).
Your audience of potential buyers and collectors want to trust you and your work – a quality that goes beyond loving what you do and that engenders a long-term relationship. (I can’t tell you how many artists have a handful of collectors who own 2 or more pieces of their work.)
And, right here (I could go on and on as there’s so much to this topic it boggles the mind…), I’m going to stop and ask you:
What are some of the ways you have discovered you can give your audience this trust in you and your work?
The comment line is OPEN!
Keep your eye on August because we’re going to delve into the many, many other ways, besides selling your art through galleries or by yourself, you can create a healthy cash flow.
And, no, I don’t mean a day job. :-)