Brave New Art World: Part 3

I was surprised last week by how lackluster everyone felt toward (I’d say “shhhh….” only I don’t think anyone’s listening ;-) And really, really excited by the depth of all of your comments.

Finding truly innovative ways to show and sell art, even with the explosion of online possibilities, seems as if the Holy Grail of the art world is never fully coming into view—a sense that something, as yet unimaginable, is forming beyond the mist.

Could Suzanna Gratz be about to change all that?

If it wasn’t for a social media connection on Linked In, Suzanna and I might have never connected this last April. And what a shame that would have been because she is rolling out a new way to get your art in front of the public: television.

But not just any television

Ms Gratz has been working tirelessly to connect the latest technology of HDMI cables (the hookup between your computer and a television set) with a new venue for artists: ArtMuse.TV (not a dot com, but a dot TV).

Her brainstorm is to have art displayed anywhere you find a HDTV (which today is just about everywhere) as an alternative to the commercial din of televisions drowning out our lives: hotel and corporate environments, as well as high-end bars, nightclubs and restaurants—even your own home.

In essence, ArtMuse.TV is a new kind of online Gallery that uses patented technology to turn HDTV into a sophisticated work of art (or a slide show of multiple works of art) and not just any old, wall-dominant, black box.

As her website says, “Parties become livelier and conversations more interesting, as any space transforms into a high-end art gallery.”

How does it work for the artist?

Representation on ArtMuse.TV has a one-time set-up fee, plus a monthly subscription based on the number of images for artists who must be juried in by Ms. Gratz. She is paying attention to select artists in specific categories and geographical locations to avoid market saturation.

And because her market is collaborating with offline venues, and online affiliate partners, her outreach has substantial potential.

All artwork displayed has links back to the artists’ websites, and 100% of all sales coming out of the connection goes directly to the artist.


What do you think?

Does ArtMuse.TV provide a fresh new way to introduce the world to the best artwork available as an alternative form of entertainment, as well as a new venue for artists to promote their work?

Next week, I’ll be interviewing Suzanna Gratz and I’d love it if you submitted questions here in the comments for me to consider asking her.

btw – This was the new “venue” that Yoram Gill  hinted at in his comments on last week’s blog post… well, one of the new venue, anyway…








13 Responses to “Brave New Art World: Part 3”

  1. Diane says:

    Sign me up today! Visited the website, looks wonderful. Would like to see a future version that does not require flash so I could access via iPad or iPod. I would absolutely love to listen to this interview ! Thanks Ariane !

  2. Pia says:

    This sounds inevitable and will probably replace prints and giclees. It seems that it could bring more income to the artist than the standard online gallery, in fact it seems like it could be an extension of the artist’s website itself. I have been thinking lately that just like you have radio and internet (iTunes etc) bringing you music, internet/tv will bring you images that you can subscribe to with your cable service. Of course as with music there will be debate over free downloads…and there will be “pirating”–but I’m sure we’ve got that already. I’m sure we will eventually have not just screens but whole walls that are capable of transmitting images. I do hope however that some people would still want to own “the real thing”, lovingly hand-made and solid, and not just virtual and ephemeral.

    • Just as Kindle and ebooks have not replaced hard copy books, virtual images will be another genre, not a replacement – I feel pretty confident about that.

      • Pia says:

        Ariane, I think you are right and think virtual images will never completely replace the real thing. They will likely also coexist with reproductions on other media, unless it becomes way cheaper to slap onto a wall a paper-thin screen that transmits virtual images (I just finished reading The Martian Chronicles so my brain is off wandering in the far future)!! Oh and I wouldn’t be surprised if we’ll have holographic sculptures as well…. ;-)

  3. I wonder if exhibits based on themes might be more interesting to some people or even study groups. (Recently a psychoanalyst asked for permission to use my images for professional purposes.)
    For ‘parties’ your idea of using upscale ‘background’ might be better.
    But would some people be interested in spending some real view, think, ponder time with good art? I’m thinking that my series titled “It’s My Life” depicts milestones for a 20th century child/woman…economic, emotional, sociological themes relating to one person and one family, but also to a whole country in that era. When exhibited at two nice galleries college professors linked them to class work as did a 4H group!
    Since I’m not interested in selling the originals (NFS) I want exposure. That is why they are only displayed on an affordable website…exposure and exhibit. Is there room for this kind of goal?

    • Thank you, Betty, for expanding the options with these observations.

      I’m always on the side of expansion, except when I’m contracting into a fetal position because my introverted self has unwittingly overstayed in the extrovert zone :-)

      I’m not sure what “…displayed on an affordable website…” has to do with NFS??

      • hi…sorry the late reply. I meant that since I don’t want to sell the originals of
        “It’s My Life Series” that the only recent
        way I can “show” or “exhibit” them is an affordable website…(which is inexpensive since the webmasters play odds to sell prints to offset expenses).
        In the past I exhibited them at ARKELL
        in Canajoharie and Perrella Gallery at a community college near me. I’m interested in new ways to show even if I’m not selling!

  4. Oh, wow – this is extremely interesting. I would like to know the success rates of the artists participating. Whether this is helping their sales, or simply giving them additional random exposure – Basically what is the ROI?

    It seems to be well thought out and integrated into social media and I suppose that if the potential customer has access to the image via the web/tv/etc. they may find that they must possess that image for themselves.

    I am hoping that Pia is wrong about it replacing prints and giclees as that is the newest in technology to expand your collector’s market without breaking the budget of either the art lover or the artist.

    I too hope that many would still want to own the “real thing.”

    Thinking about buyer behavior and entertainment, there are many who buy the DVD of their favorite movies even though it is still available on the various movie channels. They also buy their favorite music even though it is free on the radio. So I’m leaning toward — it’s a GREAT thing and you would have a better targeted market than a regular tv ad which may or may not be shown to people interested in buying.

    OK, so where do I sign up? And would they show a group of artists from one website?

    • Good questions, Michelle. I’ll toss them into my interview salad!

      Would you please explain this one as I’m not sure exactly what you are asking: “And would they show a group of artists from one website?”

      To submit your work, go here, then scroll down to the bottom of the page:

      • My question relates to my service, providing giclee prints to the artists and an online venue to sell said prints. I was thinking that it may be a good place to promote my Kansas artist friends as a group and send them to the site to buy the prints, and find out about the artists. Using the Art Muse site to promote them would be a definite added benefit.

  5. Am really looking forward to talking with you, Ariane, and giving more information to your artists on the benefits of using ArtMuse.TV – both as a promotional tool for themselves as well as an entertainment source for them to share with friends and family!

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