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Comments on: Part 2 – Buying Art: Can We Return to the Good Old Days? http://smartistcareerblog.com/2012/01/part-2-buying-art-can-we-return-to-the-good-old-days/ Your Truth. Your Power. Your Art. Mon, 02 Nov 2020 09:06:03 +0000 hourly 1 https://wordpress.org/?v=4.9.16 By: William McCoy http://smartistcareerblog.com/2012/01/part-2-buying-art-can-we-return-to-the-good-old-days/comment-page-1/#comment-1681 Wed, 18 Jan 2012 18:29:16 +0000 http://smartistcareerblog.com/?p=3010#comment-1681 Or, the old advertising adage: “Sell the sizzle, not the steak!”

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By: Maria Brophy http://smartistcareerblog.com/2012/01/part-2-buying-art-can-we-return-to-the-good-old-days/comment-page-1/#comment-1680 Wed, 18 Jan 2012 17:25:08 +0000 http://smartistcareerblog.com/?p=3010#comment-1680 Great points made, Jack. The story of Cold Stone Creamery is an excellent example of giving someone an experience rather than a product.

I’ve always said that a collector has to love the artist to love the art. And part of falling in love with the artist is the experience!

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