Exposure. Exposure. Exposure

Branding your artwork is like washing dishes: it never ends!

And exposure is the only way your branding can make an impact.

There are two levels of branding exposure you need to leverage for your art:
Free and Paid.

Both are important and both…work.

The Paid Level: When to shell out

  • If your career is on a roll and you want to expand your brand, advertising in appropriate venues may be a good match.
  • If you’ve mastered recognition and sales locally, and you want to build up regional exposure, a paid venue (researched thoroughly!) may be the next step.
  • If you’ve mastered recognition and sales regionally, and you want to build up national exposure, a paid venue (researched thoroughly!) may be the next step.

The Free Level: What to pay attention to

Of course, anytime you can find free exposure, it’s hard to lose.

However, there are some things to keep in mind.

  • Does the free venue match your audience?
  • Does the free venue match the quality of your work? If it’s MacDonald’s and you’ve got 6’x6′ abstracts fit for a millionaire’s mansion…(I’m sure you can do the math… ;-)
  • Will the free venue hurt your brand/art in any way at all? (Think: audience/perceived impression of venue at first glance, etc.)

Here’s free exposure that’s right for any artist at any point on their career path, created by one of our past smARTist Telesummit speakers, and rockin’ artist, Jonathon Talbot.

www.TheArtsMap.com


BTW – Have you Signed up Yet for the smARTist Telesummit 2012 notification Interest List?

It’s the only way you’ll get access to the Early Bird Discount – a one-time offer that only lasts a few days once it goes up!


2 Responses to “Exposure. Exposure. Exposure”

  1. a.s. says:

    I agree. Hi everyone, I am an artist..
    http://www.redbubble.com/people/artqween
    http://www.cafepress.com/myfavsonline

    Exposure is important.. getting the word out to the web, you can’t get any better.
    Happy New Year to all,
    Artqween

  2. I delight in, lead to I discovered exactly what I was looking for.

    You’ve ended my four day long hunt! God Bless you man. Havee a
    great day. Bye

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